Ben & Jerry’s Moovies

A campaign to build on the brand’s asscociation with films. The campaign ran across digital adshels over consecutive nights creating a consumption moment around a specific weekend film. TV scheduling meant very short lead in times with each execution being concepted, animated and delivered within a few days. The project also included a movie hub and the design and branding of an outdoor film screening event.

Ben & Jerry’s Back To The Future
Ben & Jerry’s 300
Ben & Jerry’s The Shawshank Redemption
Ben & Jerry’s Moovie Shell
Ben & Jerry’s The Big Ice Screening Poster Concept
Ben & Jerry’s The Big Ice Screening Logo